If you’re dreaming of developing your own indie game but find the world of funding as mystifying as a maze in a dungeon crawler, Kickstarter might just be the treasure map you need. This platform isn’t just a means to an end for funding, it’s a vibrant community ready to support and rally around new ideas.
Kickstarter can be a goldmine for indie game developers, but navigating it successfully requires some know-how. Alx Preston, CEO of Heart Machine, who has navigated these waters successfully, shares some priceless insights on making the most of Kickstarter it in our SpeakIndie episode #2.
Let’s break down how you can use Kickstarter to fund your game and build a community around it, with insights from Alx Preston.
Is Kickstarter Still Viable for Video Games?
“Kickstarter has indeed transformed since its early days,” Alx shared during our in-person SpeakIndie episode #2. “Back when we started, it was less about having a polished idea and more about the dream. Now, the platform demands a clearer vision and more groundwork, which is daunting but not impossible for indie developers,” he continued.
For indie game developers thinking about using Kickstarter, Alx stresses the importance of preparation and connecting with your community.
We spent nine months getting ready for Kickstarter. It’s important to not only have a game idea, but also a part of it that people can see, understand, and get excited about.
Tips for a Successful Kickstarter Campaign
Launching a Kickstarter campaign is a big step. Think of it as starting a fun journey where you’ll meet lots of people who might love your game. Alx Preston has some down-to-earth advice on how to make your campaign inviting and successful.
Here’s how you can set things up right and keep everyone excited about what you’re creating.
Start with a Clear Plan
Think of Kickstarter as the beginning of a conversation with your future players. You need to come prepared with not just a game idea but a strategy on how you’re going to present it, what your milestones are, and realistic budget projections.
Engagement and Transparency
Being open with your backers is key. Alx recommends sharing updates regularly, whether they’re good news or challenges you’re facing.
When people feel like they’re part of the journey, they’re more likely to stick with you and support the project through thick and thin. It’s a philosophy we embrace at Fusion, making everyone feel included and informed.
Create Exciting Rewards
Alx points out that fun and unique rewards can really make a difference. Things like special artwork, a sneak peek behind the scenes, or a chance to help design a part of the game are thrilling for backers.
These kinds of rewards make people feel special because they get something truly unique from supporting your game.
Use High-Quality Media
A visually appealing Kickstarter page with engaging videos and clear, attractive images can make a big difference.
Your video is your pitch. Make it count. It should convey the passion and the uniqueness of your game.
Prepare for the Long Haul
Alx reminds us that Kickstarter is just the beginning.
It’s not just about getting funded. It’s about building a community around your game. You have to be ready to engage with this community for the duration of the development process.
Why Kickstarter Can Still Be a Game Changer
Despite the challenges, Kickstarter remains a powerful tool for indie developers. It not only provides necessary funds but also creates a community of supporters who are invested in your game’s success. “It’s about more than money. It’s about validation, about building a crowd that believes in what you do,” Alx reflects.
Is Kickstarter good for indie games? Absolutely. But it requires a clear vision, solid planning, and an active engagement strategy. If you can connect with your community and tell your story well, you can turn your game idea into a reality.
